Pure Wigs

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Quality wigs by Dimples

With over 45 years of experience, Dimples are a firmly established

Pure Wigs Inspired

The Autumn / Winter Collection


The London Catwalk Collection

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FREE Wigs for Children

for Children Under 16

Custom Wigs

At Pure Wigs our hair designers pride themselves on great customer service and aftercare. We have been working in the wig industry for over 30 years specialising in custom wigs and hair pieces. The idea of a custom made wig or hairpiece is to achieve a perfectly fitted system, which is comfortable and very natural. We can find the right colour, density, curl and length to suit you. Also our products are lightweight, hand tied, cool and easy to wear.

VAT’s Exempt

Those who suffer from Alopecia or our receiving medical treatment that results in hair loss, such as; chemotherapy or radiotherapy can be exempt from paying VAT on Wigs and Hairpiece purchases. This does not include accessories or aftercare products. We make it easy for you to declare your exemption for VAT relief at the point of checkout for individuals and charities.

WigScription: Aftercare Service

Pure Wigs work with a talented team of hair technicians who will keep your Wig or Hair Piece looking it’s best, with our WigScription aftercare service. We remove frizz from synthetic wigs and hairpieces, while correcting colour fade and nourishing human hair wigs, without the need for cutting, to add body and movement if needed or to straighten.